Business Advisory
Topic
RPM Scope Included:
Arab Thought Foundation
Business Advisory
King AbdulAziz University
Author
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Development
▶ Image strategy
▶ Corp. communication strategy and plan
▶ Public affairs and communication objectives & plan
▶ KAU media relations
▶ CI program management capabilities
Definition
▶ Core values
▶ KAU current perception
▶ Perception and image gap
▶ Attributes measurement and benchmarking
▶ KAU Strategic positioning and desired image
▶ Image attributes
▶ StakeHolders
Management
▶ Image managementPMO development
▶ Image management programs and supervision of implementation
▶ Alignment of ongoing programs and initiatives
Activation & Implementation
▶ Media relations
▶ Public affairs
▶ Culture change and internal communications
▶ Support to KAU senior management and CI Steering committee
ExecutiveSummary
Develop and manageKing Abdulaziz University desired image, to strategically enhance perception, positioning and reputation among stake holders locally, regionally and internationally.
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